Let's all give a warm welcome to...

My new 2 fashion brands Anthropologie and 7 for All Mankind! I will be studying in depth these two brands for my Fashion Branding class! So now it's time for a little background info...

Anthropologie was created in 1992 by its parent company Urban Outfitters, Inc. as a brand that can follow it's customers of Urban Outfitters into their next stage of life! It's demographic is a woman between 30-40 with a family income of over $200,000 (which is why the clothes are so pricy, but still hip!) I would say this was a successful launch by Urban Outfitters, Inc! Anthropologie has women's clothing, home goods, furniture, jewelry, shoes, etc.

7 for All Mankind, also known as Seven or Seven Jeans, were founded in 2000 as a California based designer jeans company by Michael Glasser, Peter Koral, and Jerome Dahan. These designers brought in Marc Jacobs for financial backing and wanted to fill the void they saw present in the denim market. 7 for All Mankind began by designing women's jeans and then launched men's jeans in 2002. The line now carries purses, jackets, shorts, jeans, shoes, and has a line for children!


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